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Becoming a social (media) butterfly Josh Smith-Johnston

The world of recruitment can be a daunting landscape to navigate. Applications are no longer just submitted in the old-fashioned way, job boards just scratch the surface of available opportunities, and headhunters have instant access to your entire professional and academic history at the click of a button. So how can your voice be heard among the screams of the competition? Let’s take a look!

You never know when your dream employer might be attending a careers-related event nearby; a perfect opportunity to introduce yourself in person.

Hold nothing back

Depending on the type of company, vacancies can be promoted on any number of social media channels, but you’ll always hear the buzz of opportunity over on LinkedIn regardless of your industry. With this in mind, it’s essential that your profile is up-to-date at all times. Have you recently won an award at work or taken on new responsibilities? If so, it needs to be there for all to see. The modern recruiter spends a lot of their day sourcing talent through LinkedIn, using keywords to zero in on the people they need. To place yourself as a candidate of interest, you need to make sure these keywords are prominent in your profile to push your name to the top of the pile.

You’ll have trouble including the entire history of you on your profile if you’re job hunting on other social channels, but it’s certainly important to maintain a presence wherever you can. I’d recommend setting up professional Twitter and Instagram accounts to keep tabs on your employers of choice without them fading out of view in the midst of non-related content. Which leads me on to my next point…

Join the conversation

On top of a compelling social profile, active participation in industry conversations can be a major advantage in your jobseeking mission. For starters, join relevant groups on LinkedIn and Facebook, and follow employer careers accounts on Twitter to keep your finger on the pulse of their daily activities and job postings. But don’t just scan for vacancies, keep your eyes peeled for articles, event appearances and videos. You never know when your dream employer might be attending a careers-related event nearby; a perfect opportunity to introduce yourself in person.

Hashtags should be another part of your job hunting checklist; #careers and #jobs are always good places to start, but you can also visit topics such as #engineeringjobs and #GradsHour for a more targeted view of what’s out there.

The secret’s out

You can benefit by focusing your job search and identifying the companies you want to work for - and those you don’t. Websites such as Glassdoor and Indeed allow employees to leave anonymous ratings and reviews for the companies they have worked for. These frank, uncensored reviews are visible to all website visitors, and give an authentic insight into what it’s like to work for virtually any business.

While no company will ever have full-marks across the board, these review sites can be a great place to understand an employer’s culture, working environment and benefits, and are a sensible start for any job hunt. Ratings are also given for each employer’s interview procedures, which can provide some handy tips for when you get further on in the application process.

Additionally, be sure to check Glassdoor’s ranking lists such as the ‘best places to work UK’ list (we came fourth this year!) for a quick and easy look at employers to look out for.

Be patient

The fast-paced nature of social media means that your name will spend a finite amount of time on the screens of the people you’re trying to reach at any one time. Don’t try to dodge this certainty by posting too frequently or spamming recruiters with messages; sit back, relax, and wait for the right opportunity to come along. Remember, social media should be one approach used to find your next role, so don’t forget to go back and utilise the traditional methods every once in a while; they still work too!

Best of luck on the job hunt, and remember that we always have hundreds of vacancies available globally, in a range of sectors and specialisms, so please take a look!

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