Digital Marketing Manager

Location/s: London, Birmingham - UK
Recruiter contact: Steven Johnston

Mott MacDonald is a global engineering, management, and development consultancy with over 20,000 employees across more than 50 countries and 140+ offices. 

We work across incredible global industries, delivering exciting work that is defining our future and making an important societal impact in the communities we serve. Our people power our performance – we succeed when they do. With countless opportunities to collaborate, learn, and grow, the possibilities for excellence are as varied as every individual. 

Whether you want to grow as a subject matter expert or broaden your experience with roles across our international community, you’re surrounded by global specialists who want to combine their expertise and champion you to be your best. As a proudly employee-owned business, we benefit our clients, our communities, and each other, investing in creating the right space for everyone to feel empowered, included, and valued. Whatever your ambition, Mott MacDonald is where people come to be brilliant.

Overview of the role
We are looking for an experienced Digital Marketing Manager to form part of our marketing function and expanding Campaign and Engagement team. The role reports to the Campaign and Engagement Manager, and will work very closely with the Social Media Executive and Campaign Activation Executive.

This is a very varied role, stretching from helping to manage our regions use of our martech stack, developing digital marketing plans, and driving digital marketing excellence across the function, through to being exceptionally hands-on with the day-to-day delivery of tasks. The role will be a critical integrator across the function, working closely as a team with the Social Media Executive and Campaign Activation Executive to ensure all digital channels and tools are fully leveraged, in particular across our website, social media channels and marketing automation platform. You will also grow and deepen our available client data and develop robust data management approaches, as well as using your love of data and analytics to drive data-led actions and recommendations to improve marketing impact.

Key responsibilities and duties include:

• Development and delivery of broad suite of digital activation tactics for campaigns, events and marketing activities, ensuring effective omni-channel use of all relevant digital channels and platforms
• Work closely with the Campaign and Engagement Manager and Campaign Activation Executive to deliver best practice use of our marketing automation platform across email, sms, landing pages and personalised journeys to nurture audiences and deliver conversions
• Use a variety of campaign and audience data during campaigns and activations to pivot approaches and further refine and optimise
• Use digital tools to support the Campaign and Engagement Manager by undertaking audience, competitor and topic-related research to inform campaigns, helping to define audience segmentation and personas, and use of client and contact data
• Where needed and during busy periods, provide hands-on support for the delivery of social media and website tasks
• Overall management of our region’s martech stack, leading on major developments and initiatives, and driving the region’s use of key digital channels and tools
• Growing our client database to expand the reach of our campaigns and deepening data on our clients to support meaningful personalisation
• Developing and following robust approaches to ensure careful management and responsible use of our client data and representing the regional function with regards to Group-led data initiatives, such as our forthcoming CRM change
• Work closely with our content team to help shape and optimise content for digital channels, ensuring full omni-channel approaches are adopted for priority content activities and providing ongoing optimisation and re-use of core content, as well as bringing fresh ideas to the content team
• Develop market-focused nurturing strategies targeted at our engaged audiences, that deliver a cadence of timely and relevant communications
• Develop our functions approach to gathering and using analytics from across our digital channels and tools, including inputs from the Social Media Executive and Campaign Activation Executive, to produce regular reporting on the impact and effectiveness of campaigns and marketing activities
• Work closely with appropriate individuals in the Group marketing team, particularly those involved with engagement, automation, website and social media activities, to provide input, implement best practice approaches, and support any Group-led initiatives into the region

Candidate specification 
Essential:

• An experienced marketing professional with robust experience in digital marketing in a B2B environment
• Demonstrable experience in the technical aspects and practical use of marketing automation platforms (Optimizely advantageous)
• Experience in working heavily with company websites and social media channels, as well as the tools that support their use
• Love data and insights and the ability to interpret and use data to shape and optimise marketing and campaign activities
• Commercial marketing mindset and track record in developing growth focused activity and/or campaigns that meet business goals
• Strong attention to detail, fully able to produce accurate outputs
• Deliver ‘business as usual’ tasks efficiently and to expected deadlines
• Proactively manage deadlines and multiple projects simultaneously
• Great team player who embodies our company values and culture, someone who focuses on the good of the business and function, as well as your own team
• Good collaborator able to form trusted relationships, and the ability to welcome different perspectives, with empathy for the positions of others

Desirable:

• Marketing, communication or digital marketing related degree, or other relevant qualifications from an appropriate body
• Creative thinker, comfortable exploring new ideas and approaches that could differentiate our activities
• Some experience in people management with a clear passion for enabling people to be themselves and operate at their best
• Experience within a marketing team in a B2B professional services, consulting, or STEM/technical organisation and/or experience working in a medium to large sized marketing function or agency
• Embrace diversity of thought and encourage change, challenge and new ideas
• Keen interest in developing your own skills, as well as the skills of others
• Highly organised and able to work with multiple stakeholders and colleagues on a variety of tasks simultaneously and keep stakeholders informed about progress

UK Immigration

Mott MacDonald Ltd. are not currently offering sponsorship to candidates under the Skilled Worker visa route in the UK. This decision is as a consequence of the changes made to the Skilled Worker route by the UK Government in April 2024. We continue to welcome applications from candidates who are eligible for alternative immigration routes in the UK, that do not require sponsorship as a Skilled Worker now or in future.

Equality, diversity, and inclusion 

We put equality, diversity, and inclusion at the heart of our business, seeking to promote fair employment procedures and practices to ensure equal opportunities for all. We encourage individual expression in our workplace and are committed to creating an inclusive environment where everyone feels they can contribute.

Accessibility

We want you to perform your best at every stage in the recruitment process. If you are disabled or need any support to enable you to apply or attend an interview, please contact us at reasonable.adjustments@mottmac.com and we will talk to you about how we can support you.

Agile working  

We are happy to talk openly about flexible working and how we can support your responsibilities beyond the workplace. 

We offer some fantastic benefits including:

Health and wellbeing

• Private medical insurance for all UK colleagues.
• Health cash plan to support you with every day health costs and treatments.
• Access to Peppy, providing free support from menopause experts for all UK colleagues.
• A variety of wellbeing support is available through our comprehensive wellbeing program, including access for you and your family.
• Ability to flex your salary to opt into a wide range of health benefits, many of which can be extended to your family too.

Financial wellbeing

• We match employee pension contributions between 4.5% and 7%.
• Life assurance equal up to 4 x your basic salary, with an option to increase the level of cover to 6 x your salary.
• Our income protection scheme provides a financial benefit, as well as absence and return to work support due to long-term illness or injury.
• Flexible benefits, including increased life assurance cover, critical illness insurance, payroll saving and will writing.
• As an independently owned business we share the financial success of the business with all our colleagues in various ways including annual bonus schemes.

Lifestyle

• A minimum of 33-35 days holiday each year, inclusive of public holidays and dependent on level, with the ability to buy or sell leave through our flexible benefits programme.
• Holiday entitlement increased to a minimum of 35 days after 5 years’ service.
• Variety of employee saving schemes and discounts from high-street retailers.

 Enhanced family and carers leave

• Enhanced family leave policies, including 26 weeks paid maternity and adoption leave, and two weeks paid paternity/partner leave.
• Our shared parental leave matches maternity leave meaning we pay up to 24 weeks at full pay.
• Up to five additional days leave are provided for those with significant caring responsibilities, two of which are paid.

Learning and development

• Primary annual professional institution subscription.
• A broad range of opportunities to enhance both technical and soft skills through mentoring, formal training, and self-development options.

Networks, communities, and social outcomes

• Join a wide range of groups including our Advanced Employee Networks which support our LGBTQ+, gender, race and ethnicity, disability, and parents/carers communities.
• Make a difference within our communities through our social outcomes.

Apply now, or for more information about our application process, click here.