Its beach was fast disappearing and the waterfront was a pale image of its former glories, with the A55 separating the town from the sea and what was left of the sand. For an economy built on tourism, the dwindling number of visitors was a disaster.
Reinstating the beach with 1Mt of dredged sand and creating a new and inviting promenade has helped to turn Colwyn Bay’s fortunes around. Tourists are returning and residents are benefiting economically.
During construction, contracts totalling almost £850,000 were awarded to local businesses and more than half the money was spent on staff. Nine unemployed people were engaged on the project, while a new watersport centre and restaurant provide ongoing employment opportunities.
Overall, the project aligns with the goals of the 2015 Wellbeing of Future Generations (Wales) Act, to create a more prosperous, resilient, healthier and equal Wales.