Mott MacDonald is working with Transport for London (TfL) on Cynemon, a recently developed cycling demand model. The innovative forecasting tool assists in understanding future patterns of cycling demand and developing the case for cycling infrastructure investments in London.
Cynemon forms part of the healthy streets approach of the Mayor’s Transport Strategy, which aims to improve air quality, reduce congestion and help make London's diverse communities greener, healthier and more attractive places to live, work, play and do business. It is the first time the city has developed a cycle forecasting tool of this nature.
Mott MacDonald will assist TfL in the development and refinement of the existing model for project applications, including updating it to reflect the latest demand driver assumptions on population and employment, as well as future cycling infrastructure plans. The consultancy will also support TfL in applying the model to provide evidence and narrative for cycling studies and infrastructure investment proposals. This evidence could include patterns of cycling trips and how these would change with the implementation of new cycling schemes.
David Winkworth, Mott MacDonald’s project director, said: “Utilising Cube transport modelling software, Cynemon will be used to help present the case for cycling investment. We’re well placed to deliver this project due to our strong understanding of transport issues in London, as well as expertise in strategic modelling and the analysis and presentation of data.”
David added: “This tool is helping us become part of a global emerging market in cycling demand models. We’re also exploring avenues of new work by collaborating with our Transport Planning colleagues to support existing commissions with London Boroughs including Croydon, Richmond and Islington.”
The Cynemon tool is currently up and running and can be used by public and private sector clients.