Clare Wildfire, Technical principal, Mott MacDonald
Investment, innovation and entrepreneurship rapidly take root when there is opportunity. City leaders have considerable power to create the right conditions by ‘tuning the market’.
Clear and consistent goals and policy, encourage business to address city needs and work towards mutually beneficial outcomes. The skill is in creating common interest and constructive tension between public and private interests.
Coming together for the common good
Private organisations are effective at working in voluntary coalition to address important issues. In the infrastructure sector there are currently ‘task groups’ tackling all of the issues being addressed by the Global Parliament of Mayors – energy and carbon, health, security, migration, housing and transport, digital, innovation and high tech, investment – among many more.
Leadership is often provided by individual companies, but also comes from professional institutions and academia. They recognise that they have collective power to change behaviours, set targets, and drive change.
The contribution of business task-groups can be substantially improved when given encouragement, direction and support by major influencers and procurers, including city government.
Risk and opportunity
For public and private sector alike, the acid test for any urban initiative is its bankability: Does the benefit of investing outweigh the risk?
As a city leader, describe your vision, aims and priorities to business. Their appetite will tell you whether ideas have potential; and business will be able to help turn an interesting idea into a workable proposal.
That is because risk and reward are fundamental to business decision-making. Monetising non-financial risks can help to shine a light on issues that need attention. City leaders can benefit from specialist skills in advising on risk management and reduction – technical, environmental, social, regulatory and legal, as well as financial – and on achieving the greatest value for money.
City leaders must set agendas which balance business benefit with outcomes for citizens and safeguard social resilience. While consistency is important, it is also necessary to recognise that achieving long-term goals often requires flexible strategy and tactics. Close, open and honest dialogue between mayor, business and citizens is essential so that, as insight and understanding of key issues develops over time, adaptation can take place without jeopardy.
Five key principles for progress
For mayors and the businesses they work with, there are a number of key guiding principles. Advancing an agenda is harder when any of them are absent. Applying them enables progress, helping to deliver better outcomes for all.
Vision: Describe what you want to achieve and provide the highest-level of sponsorship and commitment.
Values: Embed goals in your organisation’s DNA.
Policy: Deliver clear and consistent policies to support those goals.
Culture and communication
Behaviour: Be clear with what behaviours are wanted and reward them.
Communication: Share knowledge effectively within your organisation, your supply chain, the wider industry and citizens.
Skills: Develop skills through training at all levels within your organisation and within key parts of your supply chain.
Metrics and governance
Baseline: Establish your starting point and measure performance against it.
Targets: Set stretching goals and strive to beat them.
Tools: Give tools to those that need them.
Visibility: Shine a light on performance, understanding and explaining successes and failures alike.
Governance: Build control into the delivery process.
Innovation and standards
Innovation: Demand, enable, incentivise and reward innovation across your supply chain.
Standards: Enable existing standards and specifications to be challenged and set new standards for best practice.
Procurement: Embed your goals in contractual solutions.
Reward: Align supply chain objectives with your goals, provide long-term incentives, and share risks and rewards equitably.
Integration: Remove blockers in your supply chain.