Demand forecasting draws on evidence from the past and seeks to use mathematical models to predict the future. These may be complex multi-modal transport models using software such as CUBE, VISUM or EMME, or they may be simpler models based on spreadsheets. What is as important as the models themselves are the people behind them and their ability to make best use of the available data to optimise the models, but also to quantify risks and ensure that these are managed.
How we can help
Our experts provide objective and considered demand forecasts. They are used to working across the continents and adapting their approach to local conditions.
We recognise the risks involved in seeking to predict the future and have developed a comprehensive suite of best practice papers to seek to instil a high degree of conformity and robustness into our approach.